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FINDING COMFORT AND SUPPORT: A GUIDE TO BUYING YOUR FIRST MATERNITY BRA

FIT EXPERTS

For many women in New Zealand and Australia, pregnancy is a beautiful time filled with excitement and anticipation. But amidst the baby clothes shopping and nursery decorating, a less glamorous truth emerges: your current bras just don't cut it anymore. 

This isn't a vanity issue. Comfort and support become paramount during pregnancy. Here's why a well-fitted maternity bra is an essential addition to your prenatal wardrobe. 

Why Your Regular Bras Won't Do During Pregnancy

The hormonal rollercoaster of pregnancy wreaks havoc on your body, and your breasts are no exception. They can increase in size by up to two cup sizes, become tender and sensitive, and experience changes in shape. 

Here's how a regular bra fails to meet these new needs: 

Lack of Support: Regular bras may not offer enough support for your growing breasts, leading to discomfort, backaches, and poor posture. 

Tightness: Your pre-pregnancy bras may become uncomfortably tight, constricting tissues and potentially interfering with milk production. 

Underwire Issues: Underwires can dig into sensitive breast tissue, causing irritation and potential blockages in milk ducts. 

The Perfect Fit: Choosing the Right Maternity Bra

While the "right" bra is ultimately a personal choice, there are key features to consider for optimal comfort and support: 

Soft, Stretchy Fabrics: Opt for breathable cotton or moisture-wicking fabrics that adapt to your changing shape. 

Full Coverage Cups: Look for cups that fully encompass your breasts without spilling over, providing gentle lift and preventing chafing. 

Wider Straps: Wider straps distribute weight more evenly, reducing pressure on your shoulders. 

Wire-Free Design: Many women find underwire uncomfortable during pregnancy. Consider a supportive, well-designed wireless bra instead. 

Adjustable Closures: Look for bras with multiple rows of hooks to allow for size adjustments as your breasts grow. 

Drop-Down Cups: These are a lifesaver for breastfeeding mothers, allowing for easy nursing access. 

When to Buy Your First Maternity Bra

Every woman's pregnancy journey is unique. However, most experts recommend getting fitted for a maternity bra in the first trimester.

Here's why: 

Early Growth: Breasts can start changing size as early as the first few weeks. A proper fit from the beginning ensures comfort throughout your pregnancy. 

Multiple Trimesters: Your needs might change as your pregnancy progresses. Getting sized early allows you to adjust or buy additional bras later on. 

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Getting the Best Fit: A Guide for New Zealand and Australian Women

Finding a perfectly fitting maternity bra can be daunting. Here are some tips for Kiwi and Aussie mums-to-be: 

Professional Fitting: Many lingerie stores in New Zealand and Australia offer expert bra fitting services. Take advantage of their knowledge to find the perfect fit. 

Sister Sizing: If a professional fitting isn't readily available, use the "sister size" trick. Go up a band size and down a cup size from your pre-pregnancy bra. This is a good starting point, but fine-tuning might be necessary. 

The Two-Finger Test: When wearing the bra, ensure you can fit two fingers comfortably under the band. This indicates a snug but not restrictive fit. 

Movement Test: Lift your arms overhead. The bra should stay in place without riding up or digging in. 

Beyond the Bump: Maternity Bras and Nursing Bras

The beauty of a well-designed maternity bra is its versatility. Many maternity bras seamlessly transition into nursing bras. Look for styles with easy-to-use clips or clasps for one-handed access during breastfeeding.

Discover the Bendon Nurture Contour and Wire-free Bras

Supporting new mums with our Bendon Nurture Contour and Wire- Free Maternity Bras in pretty Pearl Blush colour. Our maternity bras will stretch and grow as you and your baby does. Bendon Nurture Maternity Bras are designed to support new and expectant mums with comfortable construction and easy fit. They feature extra soft wire-free marshmallow padding or a lace option for comfort. The drop-down front clips offer easy nursing access, while the internal cotton sling provides enhanced support. Adjustable straps and a long six-row hook and eye adjustment ensure a perfect fit throughout different stages of pregnancy and nursing. Plus, these bras are available up to an F cup, making them suitable for a wide range of sizes. Available in the Maternity Contour Bra and the Maternity Wire-Free Bra

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Bendon Nurture Maternity Contour Bra Bendon Nurture Maternity Wire Free Bra

Embrace Comfort: Investing in Your Wellbeing

While a maternity bra might seem like a small purchase, it's an investment in your comfort and well-being throughout pregnancy and motherhood. With the right fit and features, you can experience the joy of pregnancy without sacrificing comfort. So, ditch the ill-fitting bras and embrace the support you deserve. After all, a happy mama is a comfortable mama! 

Bonus Tip:Don't be afraid to experiment with different styles and brands until you find what works best for you. Remember, comfort is key! 

SHOP BENDON NURTURE MATERNITY BRAS

NEW

28-7801X.LATE.FS
28-7801X.LATE.BS

Bendon Nurture Maternity Wire Free Bra

$69.95

NEW

28-7800X.LATE.FS
28-7800X.LATE.BS

Bendon Nurture Maternity Contour Bra

$69.95

28-7713X.LATE.FS
28-7713X.LATE.BF

Bendon Nurture Maternity Bra

$39.95

28-7713X.BLAK.FS
28-7713X.BLAK.BF

Bendon Nurture Maternity Bra

$39.95

NEW

596-0028.NUDE.FS
596-0028.NUDE.BS

Reusable Nursing Pads

$19.95

CLEARANCE

OUTLET

71-740.JTPR.BF
71-740.JTPR.BS

Elodie Maternity Bra

$69.95